How Indoor Drone Video Is Changing Commercial Real Estate
Drones are changing the real estate game.
Commercial real estate drone videos are giving business owners and agents a new way to market and sell properties. Not only do they provide an aerial view of the property, but they can also capture indoor spaces in a way that wasn’t possible before. It’s an excellent way to show off a building or complex from both inside and out and can help increase the number of potential buyers to sell or lease your commercial property.
Commercial real estate drone videos far surpass traditional methods like photography by giving an immersive experience that can help attract buyers from all over. In this blog post, we’ll take a look at what commercial real estate drone video is, how it’s changing the industry, and why it’s so vital for selling properties.
The Complete Guide To Commercial Real Estate Drone Video
Having a grasp of what commercial real estate drone video is will help you understand how it can be used to your advantage.
What Is a Commercial Real Estate Drone Video?
Commercial real estate drone video is defined as using an unmanned aerial vehicle (UAV), or drone, to capture video footage of a commercial property, whether that be for marketing, brand storytelling, inspections, project management, and so on. It captures videos and photographs from a vantage point that would otherwise be difficult or impossible to get. This offers a unique perspective for potential buyers who can see the property in a way that they otherwise couldn’t.
In addition to being the leading sector when it comes to drone technology, the real estate industry continues to be the forerunner in its utilization. More and more commercial real estate brokers are turning to drone footage as a way of marketing their listings and standing out from the competition. In fact, the global commercial drone market size was valued at USD 13.44 billion in 2020 and is projected to grow by 57.5% from 2021 to 2028
What Are Indoor Drone Videos?
Indoor drone videos are a subset of commercial real estate drone videos and are defined as using a drone to capture interior video footage of a property. This can be used to provide a seamless virtual tour experience with no arrow clicking and capture hard-to-reach spaces like high ceilings.
While indoor drone videos are less of a norm than outdoor ones, they are becoming more popular as a way to give potential buyers a realistic tour of the property. This is especially useful for office buildings where spaces are too large to cover with a traditional 3D tour. Indoor drone videos are widely known as one of the commercial real estate trends that disrupt the industry today.
What Makes Indoor Drone Video So Special?
Giving your potential buyers a realistic view yet fresh perspective of your property is what allows you to be unique. With an expertly done POV (point of view) indoor drone video, you can show off every aspect of your listing in a new way. Indoor drone videos can help increase the number of potential buyers by:
- Captivate your target buyers with expert choreography, cinematography, and HD graphics.
- Allowing them to see the property in a way that they otherwise couldn’t
- Helping them get a realistic tour of the property
- Showcasing the property from both the inside and outside
POV pilots are specially trained to capture the best angles of your property while also being mindful of taking viewers on the proper tour path. This is important because you want to make sure that your video is still functional and can be used as a selling or leasing tool.
With POV indoor drone tours, your audience will feel like they are on an exhilarating ride as they fly through your property. It’s the perfect way to show off every aspect of your listing in a new and exciting way! Lastly, you can easily share this magic across all platforms, including social media platforms, CoStar, as well as your website.
Commercial vs Residential Real Estate Drone Video
As we know commercial and residential real estate varies widely. What may work for one sector may not work for another. And this simple principle applies to drone video as well. Here are a few ways commercial and residential real estate drone videos differ:
Level of Complexity
Commercial real estate drone video is often more complex than residential. This is because commercial properties tend to be larger, have more features, and have more obstacles. As a result, it takes more time to plan and execute a commercial real estate drone video shoot so you can showcase the property in the best light possible.
The target audience for commercial real estate drone videos is often different than residential. Commercial real estate is typically marketed to business entities, whereas residential is marketed to individuals. This means that the videos have to be tailored to different audiences.
Commercial potential buyers are not only looking at the property itself they may also be interested in the surrounding area and traffic patterns. This means that commercial real estate drone videos need to show more than just the property. On the other hand, residential potential buyers are interested in the surrounding amenities, these are usually schools, parks, and shopping malls.
Types of Properties
Commercial and residential properties also differ in terms of size and type. Commercial properties can be anything from office buildings to warehouses, while residential properties are usually houses or apartments. As such, residential properties such as house and apartments has their marketing tactics to drive leases by showcasing them in the best way possible.
5 Reasons Why Indoor Drone Video Is Vital To Selling Commercial Real Estate
Selling and marketing commercial real estate have changed dramatically in recent years, and drone video has been a big part of that change. Here are five reasons why indoor drone video is vital to selling commercial real estate:
Listings Stand Out From The Competition
In a competitive market, it’s essential that your listing stands out from the rest. And one way to do that is with indoor drone video. By showing potential buyers a practical and innovative experience, you’ll not only make your listing more memorable, but you’ll also show that you’re willing to go the extra mile to sell your property. This principle is backed by the Wall Street Journal which shares that 60% of buyers prefer to view high-quality photos and videos of properties before taking any further steps.
Capture Large, Hard To Explore Property
With indoor drone video, you can capture large and hard-to-explore properties in a way that would otherwise be impossible. This is especially useful for properties that are hard to access or have many obstacles and features. By using indoor drone video, you can give potential buyers a complete tour of the property without them ever having to step foot on it. Indoor drone videos allow buyers to whiz through the property to capture the ins and outs of the property and get a good sense of the layout.
Realistic Indoor Tours
Another way to make your listing stand out is with realistic indoor tours. With drone video, you can give potential buyers a realistic view of the property, without them having to step foot inside. This is especially useful for properties that are difficult to access, or for buyers who are not in the area. Plus, although Google Maps gives an aerial view of the property, at times this view may be outdated. Indoor drone video allows you to show potential buyers an up-to-date view of the property, in addition to a tour of the inside.
Showcase The Property From Both The Inside & Outside
Naturally, a potential buyer will be curious about both the inside and outside of the property. And with indoor drone video, you can show them both. This will give them a more complete picture of the property, and help them make a more informed decision.
Increase The Number Of Potential Buyers
By showcasing the property uniquely and realistically, you’ll be able to increase the number of potential buyers with the option to publish these videos across all platforms online. This will result in giving potential buyers a complete tour of the property, without them ever having to step foot on it. This is especially useful for buyers who are not in the area, or for properties that are difficult to access.
Indoor Drone Video For Office Buildings
In the large plethora of commercial real estate, office buildings make up a significant market. No longer are office buildings confined to geometrical shapes and repetitive windows. Now, they come in all shapes, sizes, and colors. They also have different purposes such as co-working spaces, medical offices, or government buildings.
Getting your office building with its unique features in front of potential buyers can be a challenge, but with indoor drone video, you can give them a tour of the property without them ever having to step foot inside. This is especially useful for office buildings that are difficult to access or for buyers who are not in the area.
Here are some ways that indoor drone tours can increase your ROI:
How Indoor Drone Video Can Increase Leasing Potential
Potential tenants want to see what they are getting themselves into before signing a lease. They want to know if the space is big enough for their needs, if there is good lighting, and if the layout will work for their business. Indoor drone video can give potential tenants a realistic view of the property and help them make an informed decision. It’s fair to say that indoor drone videos are one of the latest marketing trends to drive office leasings.
How Indoor Drone Video Can Increase Office Building Sales
Buying and selling commercial real estate can be a challenge as it is a large commitment. Potential buyers want to see what they are getting themselves into before making such a large purchase. They want to know the size of the property, the condition of the property, and the little intricate details that make the property unique. An expertly crafted indoor drone tour will not offer all of this valuable information, but it will engage and persuade the buyer, leading them one step closer to signing on the dotted line.
Why Real Estate Agents Need Indoor Drone Video For Their Commercial Listings
83% of clients rather work with an agent that uses drones and 73% of property owners would rather list their homes with agents that use videos. With these glaring statistics, it’s evident that if you want to stay ahead of the curve as a real estate agent, you need to start using indoor drone video for your commercial listings.
Commercial real estate drone video is changing the landscape of how properties are being marketed and sold. With its ability to give potential buyers a realistic view of the property, indoor drone video is quickly becoming a must-have in the commercial real estate market. If you’re not using indoor drone video for your commercial listings, you’re missing out on a huge opportunity to increase your ROI.
How Indoor Drone Tours Can Help
Commercial real estate is a huge industry, and it’s always evolving. With the advent of indoor drone video, agents, brokers, and property owners are now able to engage with potential buyers and tenants in a whole new way. Indoor drone video gives you the ability to showcase a property uniquely and realistically, which can help it stand out from the competition. Plus, when you publish your videos online, you’ll also be able to reach buyers who are not in the area or may not have the opportunity to tour the property in person.
If you’re not already using indoor drone video to market your commercial real estate listings, now is the time to start. It’s a powerful tool that can help you close more deals and increase your ROI.
Get started by contacting us today!
We at Indoor Drone Tours are here to help you get started with using indoor drone video for your commercial real estate listings. We offer a variety of services for a wide range of commercial buildings such as office buildings, construction sites, warehouses, and more. Contact us today to learn more about how we can help you take your business to the next level.