7 Commercial Real Estate Technology Trends That Disrupt the Industry in 2022

You may not know it, but commercial real estate is one of the industries most impacted by technology. According to a report by JLL, the global commercial real estate services firm, reinventing using emerging technology is a top priority for CRE organizations and will continue to be so in the coming years.

Technology has shaped a wide range of industries across the globe and commercial real estate is no different. Additionally, the pandemic has been proven to be the fuel for these technology trends that are about to take over the commercial real estate industry in a significant way.

With the help of these game-changing technologies, not only will you be able to disrupt the industry but also change the way people interact with their surroundings.

So, what are these technologies? Here are 7 commercial real estate technology trends that are set to disrupt the industry in 2022. Are you ready?

#1: Commercial Real Estate Drone Videos

Did you know that the fleet of drones for commercial purposes has grown from 2,000 at the end of 2016 to about 442,000 aircraft by 2021? This exponential growth is due in large part to the many advantages that drones offer, such as providing a bird’s eye view of a property.

This technology is particularly useful for commercial real estate, as it helps give potential buyers or renters a better understanding of the property. In addition, it can also be used for inspections and to get a better view of hard-to-reach areas.

Aerial footage from drones can be used in a variety of ways, such as showcasing the topography of your property and its surroundings. It can also be used to create materials for your commercial real estate marketing materials, such as website videos and social media posts.

Commercial real estate drones videos are changing the way commercial real estate is marketed and will continue to do so in the years to come. If you’re not using drones to market your properties, you’re missing out!

#2: Big Data and Analytics

Big data and analytics is another game-changing technology that is set to disrupt the commercial real estate industry. This technology allows CRE organizations to collect and analyze large amounts of data to identify trends and make better decisions.

For example, big data can be used to track foot traffic in a particular area or to understand how people are using a space. This information can then be used to make changes that will improve the overall user experience.

In addition, big data can be used for marketing purposes. For instance, you can use data analytics to target potential buyers or renters with personalized ads and content.

Also, big data can be used to identify potential new locations for development or investment. With the help of big data and analytics, you’ll be able to make better decisions about where to invest your money.

#3: Conversation AI and Chatbots

One of the latest trends in commercial real estate is the use of conversation AI and chatbots. This technology is used to automate conversations with potential buyers or renters. SaaS companies such as Amplify.ai are leading the way in this space.

The benefits of using conversation AI and chatbots are many. Here’s a simple example. If someone sends you a message asking about a property, a chatbot can automatically send them information about the property, such as prices, availability, and photos.

This technology is beneficial for two reasons: first, it saves you time by automating the conversation; and second, it allows you to provide potential buyers or renters with the information they need when they need it.

If you’re not using conversation AI and chatbots, you’re missing out on a valuable opportunity to save time and increase your sales.

#4: Mobile Applications

Mobile applications are another technology that is impacting commercial real estate. With a mobile app, you can provide potential buyers or renters with information about a property at their fingertips, such as prices, availability, photos, and videos. In addition, you can use a mobile app to allow potential buyers or renters to schedule tours of properties.

A mobile app is a valuable tool for any CRE organization because it allows you to provide potential buyers or renters with the information they need when they need it. Start by checking apps for listing and CRMs to get started.

#5: Virtual Reality (VR) and Augmented Reality (AR)

 

Augmented reality and virtual reality are technologies that are quickly making their way into the commercial real estate industry. AR/VR allows users to see digital information superimposed on the real world. This information can be anything from prices and availability to photos and videos.

One of the benefits is that it allows potential buyers or renters to get a better understanding of a property. For example, if you’re looking at an apartment, you can use AR to see what the view from the apartment would be like.

Furthermore, AR can be used for video marketing for luxury hotels. For example, you can use AR to create an interactive tour of a property that potential buyers or renters can experience from the comfort of their own homes.

You can also choose to use VR for training and documentation purposes. For example, if you’re a construction property manager, you can use VR to train your staff and oversee your project to keep abreast of different situations that may arise.

The possibilities are endless with AR/VR and we’re just beginning to scratch the surface of what this technology can do for your business.

#6: Internet of Things (IoT)

The internet of things is a network of physical devices, vehicles, and home appliances that are connected to the internet. This technology is being used in commercial real estate to automate tasks and improve the efficiency of operations.

For instance, you can use IoT to automatically turn lights off when a room is vacant or to adjust the temperature in a space based on occupancy. What’s more, you can use IoT to track the maintenance of equipment and receive alerts when something needs to be repaired or replaced.

IoT is a valuable commercial real estate technology because it allows you to automate tasks and improve the efficiency of your operations.

#7: Blockchain

Blockchain is a distributed database that allows for secure, transparent, and tamper-proof transactions. This technology is being used in commercial real estate to streamline the process of buying, selling, and leasing properties.

To start, blockchain can be used to create a digital ledger of all transactions. This ledger can then be used to track the progress of a transaction and to ensure that all parties involved are meeting their obligations. Also, blockchain can be used to create smart contracts that automatically execute transactions when certain conditions are met.

Blockchain is beneficial for commercial real estate because it allows you to streamline the process of buying, selling, and leasing properties. If you’re not using blockchain, you’re missing out on a valuable opportunity to save time and money.

Ready To Embrace New Technology For Your Commercial Real Estate Business?

Technology is changing the commercial real estate industry, and those who embrace it with open arms will be the ones who succeed. If you’re not using technology to inform your decisions, improve sales and boost your commercial real estate marketing efforts, you’re falling behind. By implementing some or all of the technologies we discussed in this article, you can give your commercial real estate business a competitive edge.

So what are you waiting for? To get started on creating engaging, breathtaking, and visually-appealing commercial drone videos that will WOW your clients, contact us today! We would be more than happy to discuss your specific needs and help you create a commercial drone video that will get results.

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