Commercial Real Estate Video Marketing: The Complete Guide

In the real estate industry, you may be juggling a lot of different balls. You’re trying to stay ahead of the curve, be unique, and close deals. It’s a lot to handle, and sometimes things can fall through the cracks. You might be wondering if commercial real estate video marketing is worth your time.

The answer is a resounding yes!

Video marketing is a practical and effective tool for sharing your brand story and showcasing your properties in an immersive and captivating way. It’s a powerful tool that allows you to connect with your audience and drive leads.

In this blog post, we’ll delve into everything you need to know about commercial real estate video marketing. We’ll explore why you should be using video, the different types of commercial real estate videos, and how to get started.

What Is Commercial Real Estate Video Marketing?

Commercial real estate video marketing is the process of creating videos to market your commercial properties or business. This can be done through a variety of channels, such as social media, your website, or email marketing. The goal of commercial real estate video marketing is to generate leads, build brand trust, and close deals.

At least 93% of brands report that posting video content on social media has helped them acquire new customers. Therefore,  if you’re not using video to market your commercial real estate business, you’re missing out on a huge opportunity.

Despite video marketing not being a new concept, it’s quickly gaining popularity in the commercial real estate industry.

Why You Should Use Video Marketing in Commercial Real Estate

The commercial real estate industry is extremely competitive. To not only stand out but to thrive, you need to be using video marketing in your real estate business. Here’s why:

Tell Your Story

Your brand story is what sets you apart from your competition. It’s what makes you unique and drives engaged customers and clients to your business.

A commercial real estate video allows you to show, not just tell, your story. You can use video to give your audience a behind-the-scenes look at your business, narrate your company’s history, or even introduce your team. This is a great way to build trust and credibility with your audience while also connecting with them on a more emotional level.

Position Yourself As A Real Estate Expert

In real estate, your reputation is everything. You need to be known as an expert in your field if you want people to do business with you. You can use commercial real estate video marketing to create helpful and informative content that will position you as a thought leader in your field. For example,  you could create a video series showcasing your industry expertise or tips for commercial real estate success.

By providing helpful and valuable content, you’ll not only build trust with your audience but also establish yourself as a go-to expert in commercial real estate.

Show Your Properties

One of the most important aspects of commercial real estate is, of course, the properties. A commercial real estate video is the perfect way to showcase your properties and give potential buyers or tenants a tour without even being there.

You can use video to highlight the key features of a property, such as the location, square footage, or the number of bedrooms and bathrooms. You can also use video to show off the surrounding area and give viewers a sense of what it would be like to live or work there.

Plus, with video, you have the added benefit of being able to use special effects, such as drone footage or 3D renderings, to bring your properties to life. Overall, it’s an immersive and captivating way to show off your commercial real estate listings.

Types of Commercial Real Estate Videos

Now that we’ve gone over why you should be using video in your commercial real estate marketing, let’s explore the different types of commercial real estate videos.

Drone Videos

To create a captivating drone video, you’ll need to hire a professional videographer who is familiar with commercial real estate. Drone videos are great for giving your audience a birds-eye view of your property. This is a great way to show off the features of your property and generate interest. Drone videos have quickly become a necessity for real estate.

Property Tours

A property tour is a great way to give potential buyers or tenants a tour of your property without them having to be there in person. You can use commercial real estate virtual tours to fully showcase the exterior and interior of your property while highlighting the key features. And with professional editing, you can even add special effects, text overlays, and voice-overs to bring your tour to life.

Digital Renditions

Before you open up a newly developed property for business, you’ll want to create a digital rendition. This is a 3D virtual tour of your property that potential tenants can take to see what the space will look like once development is complete. Leveraging this strategy will allow you to garner interest even before you are officially on the market.

Property Commercials

Take your marketing strategy to another level by creating a commercial for your property. Property commercials are concise, value-packed videos that not only highlight the best features of your property but tell your audience how to take action. Drive leads and close deals by creating a commercial for your property which you can then broadcast on both traditional and digital marketing channels.

Drone Video Tours Is The New Trend

Like all things in the commercial real estate industry, new trends emerge and disrupt the industry. What was once considered a luxury is now a necessity. This is especially true when it comes to commercial real estate video marketing.

Just a few years ago, commercial real estate videos were considered a luxury. They were something that only the big players in the industry could afford. But times have changed and commercial real estate videos are now a necessity for anyone who wants to stay competitive in the industry.

If you’re not using video in your commercial real estate marketing, you’re missing out on a great opportunity to position yourself as an expert, build trust with your audience, and close more deals.

Get started today by contacting us at Indoor Drone Tours. We are a leading commercial real estate drone video company and we can help you take your marketing strategy to the next level.

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