Top 5 Latest Marketing Trends To Drive Office Leasing
Leasing office space can be a daunting and time-consuming challenge. You want to make sure you’re getting the most out of your office space and that it’s leased to a tenant who will take care of it. Using cutting-edge marketing ideas to lease a building can not only help you find the right tenant but can also help you lease your office space faster.
If not, you risk getting left in the dust by your competitors.
That’s why it’s important to be aware of the latest marketing trends for office leasing. By incorporating some of the latest trends into your office leasing marketing strategy, you can help boost conversions and lease your office space faster.
High-Tech Drone Videos
High-tech drone video is one of the latest commercial real estate marketing ideas that is taking the industry by storm. It gives you a chance to show off your office space in a new and exciting way.
Not only is commercial drone footage more captivating than traditional office tour videos, but they also give potential tenants a better sense of your office space. Without, taking a step into your space, you can show off the office space from all angles, giving potential tenants a feel or idea of what your office space looks like and what makes it unique through effective brand storytelling.
What’s more, commercial drone footage can help you lease your office space faster by giving potential tenants a bird’s-eye view of the office space and the surrounding area. Give potential tenants an irresistible, panoramic view of your building’s surroundings and close amenities to help seal the deal.
With professionally produced, high-quality commercial drone footage, you can lease their office space faster and without the hassle.
Smart Technology (Internet of Things)
Did you know that office buildings are becoming more and more connected? In fact, according to this study, smart technology is rapidly advancing and is expected to grow exponentially in the next few years.
That means that office buildings are becoming more connected and efficient, thanks to things like energy management systems, automatic lighting, and even security systems that can all be controlled from a central location.
But what does this mean for you?
Simply put, it means that you can incorporate smart technology into your office buildings and will have a leg up on the competition.
Not only will be able to provide your tenants with a more efficient and convenient office experience, but you’ll also be able to save money on things like energy costs.
Some examples of smart technology that can be used in office spaces include:
- Security systems
By incorporating smart technology into your office space, you can create a more efficient and comfortable office environment for potential tenants.
So if you’re looking for an edge in the office space leasing market, then incorporating smart technology into your office building is a great place to start.
With the rise of cyberattacks, cybersecurity is becoming an increasingly important concern for businesses of all sizes. If your office space is not properly protected against cyberattacks, you could put your tenants at risk.
That’s why you must make cybersecurity a priority when it comes to your office space.
Some simple steps that you can take to help protect your office space against cyberattacks include:
- Educating tenants on cybersecurity risks and best practices
- Implementing strong security measures, such as two-factor authentication
- Regularly testing and updating your office’s security systems
By taking cybersecurity seriously, you can help protect your office space and your tenants from the ever-growing threat of cyberattacks.
Search Engine Optimization (SEO)
If you want potential tenants to find your office space online, it’s important to invest in search engine optimization (SEO). SEO is the process of optimizing your website for search engines.
By optimizing your office space’s website for search engines, you can help potential tenants find your office space organically online. And when this happens, that’s one less hurdle you have to overcome to get them to lease your office space.
If you are not familiar with SEO, there are plenty of resources available to help you get started. Or you can consider hiring an SEO agency to steer this project.
Once you start implementing SEO, you’ll be well on your way to driving more office leasing leads through your office space’s website organically.
At the opposite end of the spectrum from SEO is paid media. Whereas SEO is all about earning organic traffic, paid media is all about paying for traffic. However, both methods work in perfect harmony once implemented correctly. Where organic SEO fails, paid media offers a much-needed boost, and vice versa.
Paid media can be a great way to jumpstart your office space leasing marketing efforts. When used in conjunction with SEO, paid media can help you drive even more office leasing leads to your office space’s website.
There are several different paid media channels that you can use to drive traffic to their office space’s website, including:
- PPC (pay-per-click) ads
- Social media ads
- Display ads
By using paid media, office space leasing managers can get their office space in front of potential tenants that are actively searching for office space in their area.
Ready To Get Ahead of the Competition & Boost Office Leasing?
The office space leasing market is becoming increasingly competitive. Understanding how to lease a building with cutting-edge marketing ideas is the first step to staying ahead of the competition.
By incorporating the latest marketing trends, you can help their office space stand out from the competition. Plus, when you can drive more leads, you’ll be in a better position to lease your office space at a higher price.
So, what are you waiting for? Take the next step by creating a high-quality drone video to engage and inform potential tenants about your office space today.
At Indoor Drone Tours, we specialize in creating high-quality drone videos for office spaces. Contact us today to learn more about how we can help you boost office leasing leads for your office space.