Did you know that video marketing is one of the hottest trends in the hotel industry right now? According to a study by GuestRevu, 66% watched videos when thinking about taking a trip. Therefore, it’s no surprise that video has become a powerful marketing tool for hotels. Video marketing is an incredibly effective way to promote your hotel and generate more revenue.

In this blog post, we will discuss 3 tips & tricks for using video marketing to promote your hotel. We’ll also take a look at some great examples of video marketing for hotels using virtual drone tours. So, whether you’re just getting started with video marketing or you’re looking for some new ideas, here are three tips and tricks about video marketing for hotels.

What Is Video Marketing? 

Video marketing is simply the use of video to promote your luxury hotels, their amenities, services, and even the local area. Video marketing is an incredibly powerful way to reach potential guests and stand out from your competition.

This can be done in several ways, such as creating promotional videos, virtual tours, or even customer testimonials. Video marketing is an incredibly powerful tool because it allows you to show potential guests what your hotel has to offer in a way that is engaging and visually appealing.

How Hotels Benefit From Video Marketing

Luxury hotels, in particular, can benefit greatly from video marketing. It is an excellent way to:

• showcase your hotel’s unique features and amenities. Potential guests are much more likely to book a room at your hotel if they can see what it has to offer.
• build trust with potential guests. When potential guests see positive reviews or testimonials from past guests, they are much more likely to book a room at your hotel.
• drive traffic to your hotel’s website. By including a call to action in your video, you can encourage potential guests to visit your website and learn more about your hotel.

There are endless possibilities when it comes to video marketing for hotels. However, there are a few key things to keep in mind if you want to create an effective video marketing campaign.

3 Video Marketing Tips For Hotels

Here are three tips & tricks for using video marketing to promote your hotel:

Quality Is King 

Video marketing is a powerful way to reach potential guests and stand out from your competition. To create successful video content, you must focus on quality over quantity. High-quality drone videos for luxury hotels will help you showcase your hotel in a positive light and encourage potential guests to book a room.

Low-quality videos will not capture users’ attention and may even damage your hotel’s reputation. Therefore, it’s important to invest in quality video production to create an effective video marketing campaign.

When it comes to video marketing for hotels, it’s important to partner with a professional drone videography company. Only a professional company can provide high-quality videos that will showcase your hotel in the best possible light.

Not only are Indoor Drone Tours experts in video production, but we also have years of experience in the hotel industry. We understand what it takes to create an effective video marketing campaign that will help you reach your target audience and generate more revenue.

Capture Attention With A Great Intro 

The first few seconds of your video are crucial in capturing potential guests’ attention. Therefore, it’s important to start with a strong introduction that will grab users’ attention and encourage them to watch your video.

One way to do this is to use an attention-grabbing headline or tagline. Another way to capture users’ attention is to start with a brief overview of what your video is about. Once you have potential guests’ attention, it’s important to keep them engaged by offering interesting and informative content.

The hotel industry is highly competitive, with many luxury hotels vying for the same guests. To stand out from the competition and attract more guests, it’s important to invest in video marketing that captures and engages your potential guests from the start. Naturally, this will lead to more website traffic and, ultimately, more bookings.

Highlight Your Hotel’s Unique Features 

When it comes to video marketing for hotels, one of the most important things to remember is to highlight your hotel’s unique features.

What makes your hotel different from other luxury hotels in the area? Do you have a unique history or story to tell? Do you offer any special amenities or services that other hotels don’t have?

Answering these questions will help you determine what to include in your video. By highlighting your hotel’s unique features, you’ll be able to attract potential guests who are looking for a specific type of experience.

The bottom line is that video marketing for hotels is a powerful way to reach potential guests and stand out from your competition. By following these tips & tricks, you’ll be well on your way to creating a successful video marketing campaign that will help you generate more bookings and revenue.

Virtual Drone Tours For The Hotel Industry 

One of the hottest trends in video marketing for hotels is commercial virtual drone tours. This is a great way to give potential guests a video walkthrough of your hotel and its amenities such as conference rooms, ballrooms, gardens, and restaurants.

Not only will virtual drone tours give potential guests a taste of what your hotel has to offer, but they’ll also be able to see how your hotel is situated to nearby attractions.

5 Great Examples of Video Marketing For Hotels Using Virtual Drone Tours

If you’re looking for some inspiration, here are five great examples of video marketing for hotels using virtual drone tours:

1. The Alida

The Alida, located in Savannah, GA, offers a virtual drone tour of their luxurious property. The outdoor drones and indoor drones combine to tell the story of this space perfectly. The video opens with shots of the exterior and surrounding area, including sweeping views of the Savannah River and the Riverfront Ward. The drone then flies into the building through the lobby, showing a unique first-person view of the hotel and its event spaces. “The drone tours don’t leave a question on what people are going to experience,” Ryan Thompson, Director of Sales and Marketing at The Alida Hotel, says.

Check out our case study of The Alida Hotel.

2. Hyatt Regency Aurora Hotel Drone Tour

This drone tour of the Hyatt Regency Aurora Hotel opens with exterior drone shots of the building. It also highlights the proximity of other location businesses, including the University of Colorado Hospital. “Working with Indoor Drone Tours was the best decision we have made since we opened our doors in 2016” Caron Lethen, Director of Sales & Marketing at Hyatt Regency Aurora, said. “This video gives our future guests and meeting planners the best virtual tour without being here in person and sometimes even a better view.”

3. Rhett Restaurant Tour

Rhett is The Alida Hotel’s signature River Street restaurant. The drone tour gives future customers a first-person look at the dining area and private dining rooms. This video can be especially valuable for anyone wanting to book a private dining experience, but who lives out of town and cannot view the space in person.

4. Adolphus Grand Ballroom Tour 

The Adolphus, located in Dallas, TX, is one of the most popular hotels in the city. Drone tour videos are convenient to share and can easily be embedded on your website. The Adolphus created a virtual tour page that features all of their drone tours, including rooms & suites, meeting & event venues, and more.

5. Coronado Island 

Coronado Island Resort & Spa Marriott, located in Coronado CA, features many amenities, both indoor and outdoor, and spacious accommodations. This drone tour in particular features outdoor drones, indoor drones, and detail cameras to create a cohesive, cinematic marketing piece.

Capture & Engage With Video Marketing for Luxury Hotels

To stand out in the competitive hotel industry, it’s important to invest in video marketing that highlights your hotel’s unique features. Virtual drone tours are a great way to give potential guests a video walkthrough of your hotel and its amenities. By following these tips & tricks, you’ll be well on your way to creating a successful drone video marketing campaign for luxury hotels.

Ready to take your video marketing to the next level? Contact us today to learn more about our video production services. We specialize in creating high-end, engaging videos for luxury hotels and resorts.

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