How to Market Commercial Real Estate with Drone Videos
In a world where visual content reigns supreme, drone videos have emerged as a pivotal force in the industry. According to a recent study by the National Association of Realtors, properties marketed with drone videos are 68% more likely to sell at a higher price than those without. This statistic alone underlines the incredible potential of this innovative tool.
We’re here not just to talk about commercial real estate marketing but to show you how to utilize expertly crafted drone videos for your commercial real estate marketing. Also, we will look at how you can leverage the help of our cutting-edge drone photography and videography production services at Indoor Drone Tours.
What Is Commercial Real Estate Marketing?
Before we begin by looking at building a successful commercial real estate marketing strategy, you must first define it.
Commercial real estate marketing is the strategic art of promoting a commercial property for sale or lease, which can encompass a vast range of assets, from office buildings and retail spaces to industrial complexes and warehouses.
The Benefits of Using Drone Videos in Commercial Real Estate Marketing
The impact of drone videos in commercial real estate marketing is nothing short of transformative. An effective marketing strategy delivers a multitude of benefits for commercial properties. Let’s explore the multifaceted benefits for your commercial real estate business in detail:
Gain a Fresh Perspective
Elevate your marketing strategy by offering a unique perspective through drone videos. The aerial viewpoint provides potential buyers and tenants with a holistic, bird’s-eye view of your property. It grants them an unparalleled understanding of the layout and surrounding environment, often leading to quicker and more informed decisions.
Showcase Unique Features
Drone videos are the canvas upon which you can paint your property’s unique story. It’s a medium that excels in highlighting a property’s prime location, modern amenities, and expansive size. This dynamic storytelling technique ensures that your audience perceives your property as a valuable and one-of-a-kind investment.
Drone videos transport your audience into a fully immersive experience. The smooth, sweeping shots and majestic aerial views convey the sense of actually being at the location. This level of engagement goes beyond traditional 2D visuals, creating a stronger emotional connection with potential buyers or tenants. In fact, a study by Multiple Listing Service (MLS) found that properties featuring drone videos sell 73% faster than those with traditional photographs alone.
Expand Your Reach
Your marketing efforts are no longer confined to the ground. Drone videos can easily soar through the digital landscape, reaching a wider target audience than ever before. They can be effortlessly shared on social media and other online platforms, attracting potential clients from all corners of the internet.
How to Create Effective Drone Videos for Commercial Real Estate Marketing Strategy
The practicalities of creating stunning drone videos for your commercial real estate properties require careful planning and execution. Here are the essential steps:
Choose the Right Pilot
To achieve awe-inspiring results, it’s essential to entrust your vision to a professional drone pilot. They possess the experience and expertise necessary to shoot commercial real estate videos such as drone fly-through videos flawlessly and how to seamlessly include them in your real estate marketing plan.
At Indoor Drone Tours, we understand the unique demands of commercial properties and have a team of dedicated pilots who specialize in this field. We know how to capture your property’s best angles and key features.
Perfect Lighting and Sound
Creating visually striking and informative drone videos also depends on the quality of lighting and sound. Proper lighting ensures that the property looks its best, while high-quality sound enhances the overall viewing experience.
Our expert drone pilots understand the nuances of lighting and sound equipment, ensuring that your video showcases your property in the best possible light. Their technical know-how ensures that the sound quality is crystal clear, enhancing the overall viewing experience.
A successful drone video is a cinematic journey that takes viewers on a tour of the property. This journey includes aerial views that reveal the property’s surroundings, ground-level shots that capture intricate details, and close-ups that showcase specific features.
Whether it’s aerial views, ground-level shots, or dramatic close-ups, our professional drone pilots have the skills to capture diverse perspectives. This versatility allows potential buyers or tenants to appreciate the property from every angle through effective online marketing.
Every commercial property has something unique to offer, whether it’s a breathtaking view, innovative architectural design, or luxurious amenities. Our drone pilots are not just technical experts; they are also artistic storytellers. They know how to highlight the uniqueness of each property effectively. Whether it’s a stunning view, innovative architecture, or attractive amenities, we ensure that your property’s unique attributes shine.
By focusing on these distinct features, we create a narrative that sets the property apart from the competition with the help of commercial real estate virtual tours. This storytelling approach is what makes a video memorable and influential in the decision-making process of potential buyers or tenants.
Engaging and Informative
A successful drone video should be more than just a visual spectacle. It should also provide viewers with valuable information about the property.
Our professional drone pilots are skilled in creating videos that not only engage but also educate the target audience through your marketing activities. They strike a balance between captivating visuals and essential details, ensuring that viewers not only appreciate the property’s beauty but also gain a comprehensive understanding of its features. By combining engagement with information, they create videos that leave a lasting impact on the target market.
Tips for Using Drone Videos in Commercial Real Estate Marketing
Now, let’s dive into practical strategies for leveraging your drone videos to the fullest as commercial real estate professionals:
Show and Share
Your drone videos are a valuable asset, and it’s essential to maximize their impact by sharing them across multiple platforms. Your website serves as a central hub where potential clients can explore your property listings. By integrating drone videos into your property listings, you provide viewers with a more engaging and informative experience. This engagement is likely to lead to longer visit durations on your website, increasing the chances of conversion.
Social media platforms are a powerful tool for reaching a wider audience. According to the Pew Research Center, 84% of U.S. adults use social media in 2021. By sharing your drone videos on social media, you tap into a vast pool of potential buyers or tenants. Visual content, such as drone videos, is more likely to be shared and engaged with on these platforms, further expanding your reach. The impact of sharing drone videos on social media is not limited to engagement; it also contributes to brand awareness and recognition.
When it comes to advertising commercial real estate, social media marketing tools and real estate drone technology go hand in hand. The combination of the dynamic visual content provided by drone videos and the reach and engagement potential of commercial real estate ads creates a powerful synergy, enabling you to showcase your properties to a wide and receptive audience, ultimately leading to more inquiries and potential conversions.
Direct communication with potential clients adds a personal touch to your marketing efforts. When commercial real estate agents send drone videos directly to potential buyers or tenants, you establish a one-on-one connection.
This approach demonstrates a commitment to providing a personalized experience. It also ensures that your property doesn’t get lost in the sea of listings. Personalized video messages are more likely to be opened and watched, increasing the chances of engagement and inquiries.
Not to mention, a study by the National Association of Realtors found that properties with video content receive 403% more inquiries than those without. Therefore, adopting the personal touch in your marketing strategy differentiates your listings from other commercial real estate firms.
While digital marketing is essential in today’s commercial real estate industry, it’s important not to overlook traditional marketing channels.
Print materials, such as brochures, flyers, and direct mail, still play a significant role in reaching certain segments of the market. By integrating panoramic aerial views into your printed marketing materials, you create a dynamic and memorable presence.
The combination of physical materials with engaging visual content sets your property marketing apart from other commercial real estate companies and leaves a lasting impression with effective brand storytelling.
Running targeted ad campaigns on social media and other online platforms is a powerful way to boost visibility. Video content, especially drone videos, tends to receive more attention and engagement than text or static images.
Platforms like Facebook and Instagram offer targeted advertising options, allowing you to reach specific demographics. By investing in video ads, you can increase the visibility of your properties among potential buyers or tenants who are actively looking for real estate opportunities for your commercial real estate firm.
Drone videos are a game-changer when it comes to how to market commercial real estate. They offer a unique perspective, immersive engagement, and the ability to reach a broader audience.
To harness the full potential of drone videos, partner with us at Indoor Drone Tours for your next project. Our expert drone pilots and state-of-the-art equipment are here to elevate your commercial real estate marketing to new heights.
By embracing drone videos, you’ll unlock new opportunities and watch your properties soar to new heights in the real estate market. Unleash the power of drone videos and experience the transformation of your marketing strategy.