Real Estate Drone Photography: A Quick Marketing Guide



Real estate photography is now more hi-tech, with drones used by real estate photographers to take aerial shots of the properties they are trying to sell. If you’re looking for a way to attract new potential home buyers and increase your sales, then real estate drone photography is something you should look into.

Drones provide a highly sought-after bird’s eye view of the property that real estate agents can use in promotional material like brochures, flyers, or on their website. This then gives visitors a greater appreciation of the land or homes being sold. But with all these benefits, why isn’t every real estate agent using it? Well, there are certain factors that come into play that may make one decide against buying a drone for their business… at least for now.

3 Benefits of Using Real Estate Drone Photography 

1. Aerial View of Hard to Reach Areas

Drones allow a real estate agent to get breathtaking shots of properties they’re trying to sell in locations that were once impossible or difficult to reach—whether it’s up a hill, along the coastline, or somewhere high up on top of tall buildings. For example, instead of using the same boring aerial shot that every other agency is using (which looks like an Instagram filter), drone photography can help you get professional-grade photos that will set your business apart from all the rest.

Learn more about our commercial drone services!

2. Saves You A Lot of Time

With drones taking aerial shots of homes and properties for sale, real estate agents can create videos with music that showcases these properties in their best light. What’s more, they don’t have to worry about physically being there themselves. Now with the click of a button, they can take their potential customers on a virtual tour of that property without actually having to be on location.

3. Saves You Money

With real estate photography, drone video and photo equipment are relatively inexpensive considering what your business may stand to gain from it. While professional photographers might have to dish out more money for the latest DSLR camera and lenses, drones do not require any special permits or licenses in many countries—including the UK and USA. So you won’t need to pay for expensive accreditation. As such, this investment is definitely worth making if you intend to use these services often and want an edge over other realtors or agencies.

Read More: A Quick Guide To One-Take Drone Tours

The Drawbacks of Using Drones for Real Estate Photography

With these benefits in mind, you may be clamoring to get a drone for your next real estate marketing campaign, but there are some limitations you need to know.

  • Limited Battery Life

Drones do not have the ability to fly around freely as they can in video games with unlimited lives (or fuel). For example, recreational drones usually only have about 20–30 minutes of battery life before they’ll need to recharge and then take another half hour or so to top up the battery before you can use them again. While this may seem like a lot, it doesn’t last as long when you’re doing stunts or maneuvers, especially if the drone crashes. This means that you’ll often have to recharge while on a job, which can be time-consuming—and costly.

  • Remember Safety First!

Even though drones tend to be smaller than helicopters, you should still take safety precautions when using them. This includes wearing protective eyewear and clothing made of fire retardant material at all times just in case something goes wrong. In addition to having an emergency landing plan ready so that everyone is aware of where they’ll go if anything happens unexpectedly.

Read More: A Realtor’s Guide to IGTV, Reels, and Instagram Stories

So Are Drones Right For You?

With all these cons and possible dangers in mind, should you consider investing in drone photography or videography for your real estate business? Well… it probably depends on how much time you can invest into marketing your business. If you have the resources to hire someone else to do this (or if you’re really confident in flying the drone), then go right ahead! Just make sure you know what you’re doing!

But if not, then you should hire an agency that specializes in real estate drone photography. By leaving this in the hands of professionals not only will you gain an innovative marketing tactic that boosts sales, but you’ll have more time to focus on other important tasks. 

Take that first step by connecting with us and booking a One-Take Drone Tour today! We’ll be happy to help you transform your real estate business!