If you’re a realtor, you know how powerful it is to utilize the best marketing tools for your listings. Virtual tours are a newer form of marketing that allows viewers to experience and tour a home in a virtual environment. Virtual tour options include FaceTime, Zoom video, 3D tours, and drone tours.

With the COVID-19 pandemic last year, realtors continued to find new ways to market their listings and stay socially distant. According to Redfin, 63% of people said they made an offer on a property they hadn’t seen in person. “The virtual home tour is here to stay,” says Daryl Fairweather, Redfin’s chief economist.

With the increasing importance of virtual tours, Indoor Drone Tours is excited to announce our new Interactive Video Player! Combined with seamless drone footage, our Interactive Video Player is a perfect marketing tool to sell your listings faster.

How To Add Interactivity To Your Drone Tours

We’re adding on a new option when booking your virtual tour. You can host your video in our interactive player that lets viewers easily navigate throughout the property!

The process for booking your virtual tour remains the same:

1. Choose a Listing Type (Residential, Office, etc)
2. Select Your Add-Ons (Satellite Imagery, Memorandum Graphics, Interactive Video Player, etc)
3. Schedule Your Flight Date
4. Get Your Video in 48 Hours (2-day turnaround for residential and a 3-5 day for all commercial projects)

For the tours that have the Interactive Video Player, you’ll get a little bit more. You’ll receive a URL link and embed code of your video hosted in our Interactive Video Player. Below is an example of the Interactive Video Player for an outstanding 8,700 sq ft home:

https://indoordronetours.co/?projectId=1934eef3-dcad-4bcb-b04d-aae0d122bb3a

Adding interactivity not only allows viewers to easily navigate throughout your property, but you can also read more about each scene. While drone tours are already one of the best virtual tour options, interactivity can allow more context. For a regular drone tour video, the viewer just presses play and views the property (no swiping, pinching & dragging required). Now the realtor doesn’t have to give a full tour of that property, the viewer is already has a good idea of the layout of the house by the end of the drone tour. However, the Interactive Video Player gives the viewer just a little more context in every scene.

You can click on the screen for different scenes and learn more information, which can read similarly to listing descriptions you’d find on the MLS. You can add as much or as little text as you’d like for each scene. For example, on the video above, clicking on the screen during the kitchen portion of the tour will give you this description: “The stunning white kitchen features two islands, high-end appliances, two pantries, Butler’s pantry, quartz countertops. The Kitchen offers easy service to the spacious formal Dining Room as well as to the adjacent patio with grill.”

Interactivity For Every Scenario

While we’ve mostly gone over the Residential Tour capabilities of the Interactive Video Player, you can’t forget about other listing types. It’s time to get creative with your listing marketing! You can add the Interactive Video Player to almost every service on our website. Here are a few ideas on how interactivity can enhance your drone tours:

Multi-Family Tours

For Multi-Family Tours, interactivity can be perfect for breaking down common areas, fitness rooms, different units, etc. This can be a great tool for potential residents interested in the property. Surveys have shown that renters also want virtual tours. Renters benefit from modern marketing tools to view apartment communities, 3-flats, and more to sign leases without being there in person. For interactive tours, rewatching and reviewing their favorite parts of the tour is a breeze. Viewers don’t have to remember the timestamp when they saw the outdoor pool. They can just hover the bar at the bottom of the video and click the outdoor pool.

Office Tours

For Office Tours, you can break down the drone tour to different areas of the space like the conference center, workstations, office kitchen, lounges, etc. Office tours can be great for either selling a commercial listing or even showcasing the office space virtually to a new hire. In a recent study, it’s shown that an office visit is the number one way candidates learn about company culture. Even when the COVID-19 pandemic inevitably ends, having a way to virtually tour a company’s office space is valuable for remote hires or potential hires that haven’t yet relocated to the same city.

Industrial Tours

Industrial Tours might not be the most glamorous type of tour, but you can use interactivity to make your video stand out. You can combine the Interactive Video Player add-on with the Satellite Imagery add-on to breakdown the location overview and the proximity to key cities.

Hotel Tours

The Interactive Video Player is perfect for Hotel tours. Tour a hotel like never before! You can easily switch between spaces from the in-house restaurant, to the rooftop lounge, and even get a look at the luxury penthouse all in one tour. The example below breaks down a 5-minute video tour of Viceroy Chicago.

Retail Tours & Business Tours

Retail Tours can also benefit a lot from video interactivity. Whether it’s an outdoor shopping center or breaking down different areas of one store, interactivity is a great tool to add to the property’s marketing. Last but not least, for Business Tours, there are many ways you can breakdown a space. Thrive of Fox Valley is a great example of how interactivity can be a useful tool when showing different areas of a rehabilitation center.

Get Started With Interactive Tours

If you’ve worked with us before, you’re probably familiar with the many different add-ons you can include for your tour. If it’s your first time booking with us, take a second to read through all of your options when booking your tour. You can choose from options like Aerial Photography, Satellite Imagery, Voice-Over, Memorandum Graphics, and more! The Interactive Tour is one of our many add-on services you can now choose from. Book your next flight now and try the Interactive Video Player for your upcoming tour!