How to Sell Your Apartment Building for Top Dollar

There are several reasons why property owners might choose to sell their apartment buildings.

It could be for financial reasons like realizing returns, debt consolidation, retirement planning, or reinvestment. Or it could be for personal reasons that may come from a change in priorities, relocation, or a desire to simplify life.

Whatever the reason, this guide will show you how to sell an apartment building for top dollar with a little help from technological advancements like virtual tours. At Indoor Drone Tours, we specialize in creating the most effective virtual tour videos for commercial real estate, multifamily properties, realtors, hotels, and more!

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Benefits of Selling Your Apartment Building


how to sell an apartment building


There are several potential benefits to selling your apartment building whether during winter, spring, or whatever the season. Selling an apartment building can be a lucrative way to realize a significant profit on your investment while releasing you from the responsibility of managing said apartment complex yourself. Overall, managing an apartment building can be time-consuming and demanding.

Selling apartment buildings can give you more flexibility with your finances and allow you to pursue other opportunities. Depending on your situation, you may also be eligible for certain tax breaks when selling an investment property or rental property.

Challenges of Selling Your Apartment Building

While there are benefits to selling your apartment building, there are also some challenges to consider.

Selling an apartment building involves a complex process with many moving parts, including legal paperwork, property appraisals, and marketing strategies According to a report by the NAR, they discovered that 23% of sellers turned to real estate agents to help price their property properly. This may require you or your agent to negotiate with potential buyers and be willing to compromise on your asking price to get the best deal.

Depending on market conditions, buyer qualifications, and your asking price, it may take some time to find the right buyer and complete the sale of investment properties. Even after the sale, an investment property can have significant tax implications.

Step 1: Get organized

Before diving into the process of selling your apartment building, you need to get organized.

Gather All of Your Financial Documents

First, start gathering these financial documents:

  • Income and expenses: Collect all financial documents related to the building, including income statements, rent rolls, tax returns, and expense reports. This will help you understand your operating costs and net operating income (NOI), which directly impacts your asking price.
  • Mortgage statements: If you have an outstanding mortgage on the property, gather all relevant mortgage statements and documents.
  • Insurance policies: Collect copies of all insurance policies covering the building, including property, liability, and rental income insurance.
  • Tax bills: Gather all property tax bills and receipts for the past few years.
  • Leases: Collect copies of all current leases for each apartment unit.

List Building Assets and Liabilities

Create a comprehensive list of all assets associated with the building, including the land, building structure, fixtures and appliances, furniture, and any parking spaces. You will also need to make a list of all outstanding debts and liabilities related to the building, including the mortgage balance, outstanding vendor invoices, and any legal claims.

Take Inventory of the Property

You can start by thoroughly inspecting the entire building, including each apartment unit, common areas, exterior, and roof. Document any existing repairs or maintenance issues that need to be addressed. Then take detailed photos and videos of the property to showcase its condition and amenities.

Indoor Drone Tours offers drone videography and photography for your apartment complex. This allows you to get interior and exterior photos of your property for due diligence.

Learn More About How Indoor Drone Tours Can Help Sell Your Apartment Building Faster!

Get Renovation Quotes

If there are any major repairs or renovations needed before selling apartment buildings to improve the property’s condition or appeal to potential buyers, obtain quotes from reputable contractors. Just be sure to factor in the cost of these repairs when setting your apartment sale asking price.

Step 2: Set A Selling Price

Setting the right selling price will attract qualified buyers and maximize your profit from the sale of your rental property. Here are key factors Indoor Drone Tours has cataloged for you to consider before trying to sell your apartment property:

Fair Market Value

Start by obtaining a professional appraisal from a qualified appraiser for the market value. This will provide an objective assessment of the property’s value based on current market conditions, comparable sales, and the building’s income potential. After that, consider the capitalization rate (cap rate) for similar properties in your area.

The cap rate is a common method for valuing income-producing properties. It represents the annual net operating income (NOI) of the property divided by the purchase price. Analyzing recent sales of comparable properties in your area will give you a good idea of what similar buildings are selling for so you can adjust your asking price accordingly.

Cost of Repairs and Renovations

Factor in the cost of any necessary repairs or renovations that need to be done before the sale. This includes the cost of materials, labor, and permits. You will need to consider whether it’s more profitable to make repairs yourself or hire a contractor. Always weigh the potential return on investment (ROI) of any renovations against the cost of implementing them.

Market Conditions

Ensure to research current market trends and conditions in your area so you can determine the fair value of your apartment property. This includes factors like overall market activity, demand for rental units, and interest rates. Pay attention to the supply and demand for apartment buildings in your specific neighborhood. A high demand with limited supply can allow you to set a higher asking price.

With all that said, try to be realistic about the time it may take to sell the property in the current market. This may affect your willingness to negotiate the price.

Step 3: Choose A Real Estate Agent

Choosing the right real estate broker or agent paves the way for the successful and profitable sale of your apartment building. There are over 1,217,000 real estate brokerage firms operating in the United States alone. How do you go about choosing the right one to help you sell your apartment property? Here are some key steps Indoor Drone Tours put together to guide you:

Get Recommendations

Ask friends, family, colleagues, and other investors for recommendations of real estate agents experienced in selling apartment buildings. You should also look for agents who know how to sell an apartment building and have a proven track record of successful sales in your area and with similar properties. Utilize the online networks and check reviews and ratings of agents in your area.

Interview Several Agents

Do NOT settle for the first agent you meet!

Interview several agents to compare their experience, qualifications, and marketing strategies for how to sell an apartment building. According to the monthly membership report of the National Association of Realtors, as of November 2023, there were 1,572,093 registered agents. Ask each agent about their experience selling apartment buildings, their knowledge of the current market, and their pricing strategy.

Inquire about their marketing plan for your property, including their advertising budget and online presence. Then discuss their commission structure and negotiate the terms to ensure you are comfortable with the fees.

Step 4: Market Your Property

So you’ve set a price and chosen a qualified agent, what’s next? It’s time to market your property and attract potential buyers. Here are some ways Indoor Drone Tours recommends you do so effectively:

Create a Compelling Listing

How to sell an apartment building is by working with your agent to develop a detailed and accurate listing description that highlights the key features and benefits of your property. Be sure to use captivating photos and videos to showcase the property’s interior and exterior, amenities, and surrounding neighborhood.

Include virtual tours and 3D floor plans to allow potential buyers to explore the property remotely. Indoor Drone Tours provides premier apartment virtual tours that give prospective buyers an immersive tour of each unit. Plus, similar to this drone video we created for the Colonade in Chicago, IL, you can create a before-and-after effect to really capture the magic.

List the Property on Multiple Real Estate Websites

List your property on prominent real estate websites like Zillow, Trulia,, and Your success depends on you utilizing niche websites catering specifically to apartment building sales while optimizing your listings with relevant keywords to increase their visibility in search results.

Advertise the Property

Consider placing targeted online ads on social media platforms and real estate-related websites. NAR data showed that 63% of real estate agents used social media to promote listings. Make the most of print advertising in local newspapers and magazines with a focus on real estate. But remember to explore options for advertising in relevant industry publications or trade journals.

Host Open Houses

You can achieve a great deal by scheduling open houses that allow potential buyers to tour the property in person. Promote your open houses through your listing, social media, and other marketing channels. Always prepare your property beforehand, and hire a commercial cleaner and professional stager where possible. A staged, clean, well-maintained property shows its potential.

Step 5: Use Drone Videos

In today’s competitive market, never hesitate to go the extra mile when showcasing your apartment building to potential buyers. Drone videos offer a unique impact on how to sell an apartment building while providing several distinct advantages. Let Indoor Drone Tours show you how to achieve this with examples. While you’re here, take a look at our FAQs to discover how drone videos work.

Stunning Visuals

Drone footage captures breathtaking aerial views of the property, showcasing its location, surrounding landscape, and architectural details in a captivating way. These panoramic shots can’t be replicated by traditional photography, offering a comprehensive and immersive experience for both property owners and potential buyers.

Enhanced Property Presentation

Drone videos highlight the property’s amenities and features like pools, courtyards, rooftop decks, or parking spaces dynamically and engagingly. They can also showcase the building’s proximity to desirable locations like parks, shops, or public transportation.

Increased Visibility and Engagement

Drone videos are highly shareable and engaging, attracting more attention online and generating greater interest among potential buyers. They can be easily integrated into your property listings and social media marketing campaigns, significantly increasing visibility and reach.

Emotional Connection

Aerial footage allows viewers to develop a more emotional connection to the property. Seeing the building from different perspectives and experiencing the surrounding environment creates a sense of presence and fosters a desire to experience it firsthand.

Competitive Advantage

Using drone videos sets your property apart from the competition, showcasing your commitment to innovative marketing and highlighting the unique features and benefits of your building. This can give you a significant edge in attracting serious buyers.

Here’s how to leverage drone videos effectively:

  • Hire a professional: Invest in hiring a licensed and experienced drone pilot to ensure high-quality footage and compliance with local regulations.
  • Focus on key areas: Highlight the property’s exterior, amenities, and surrounding landscape from different angles and heights.
  • Create a captivating narrative: Use editing techniques like music, voiceover, and text overlays to tell a compelling story about the property and its lifestyle benefits.
  • Optimize for online platforms: Format your videos for optimal viewing on various devices and platforms like YouTube, Facebook, and your property listing.
  • Integrate with marketing materials: Use drone footage in your online listings, social media posts, and brochures to create a consistent and impactful marketing campaign.

By incorporating drone videos into your marketing strategy, you can effectively showcase your apartment building’s distinct value proposition, attract more qualified buyers, and ultimately achieve a successful sale.

Indoor Drone Tours is a premium content service with a team of experts. Our drones are flown by experienced and licensed first-person-view (FPV) drone pilots; who will execute your videos or photography projects with premier virtual tours to enhance your apartment sales.

Learn More About How Indoor Drone Tours Can Help Sell Your Apartment Building Faster!

Step 6: Negotiate the sale

You’ve listed your property and hired a top-tier drone company to create a banging drone tour video. With all those things combined you’ve attracted interested buyers so what do you do? Negotiating the sale can be a complex part of the transaction process and requires careful consideration to ensure a successful outcome.

Be Prepared To Negotiate With Potential Buyers

The property market determines your bargaining power. Do your research. Determine your financial bottom line to set realistic expectations, and assess your property’s strengths and weaknesses for effective negotiation. With your essential documentation, including property appraisals, financial reports, and any inspection reports in hand, you’re all set for a smooth and transparent negotiating process.

Be Flexible on the Selling Price.

While you can’t have your cake and eat it too, here’s how to sell an apartment building and come to an agreeable compromise with your potential buyers. Be flexible on the selling price. Be open to discussing alternative solutions that might not have been initially considered including things like closing dates, lease terms for existing tenants, or the inclusion of certain appliances or furniture and upkeep-related services. This demonstrates your willingness to find a mutually beneficial agreement.

Be Willing To Make Concessions.

Determine which aspects of the sale are non-negotiable and where you have room to make concessions. This could include items such as closing costs property taxes, repair credits, or the timeline for closing. By being receptive to addressing concerns and potential legal liabilities raised by potential buyers, you can then explore creative solutions to bridge gaps in negotiations.

Step 7: Close The Sale

After successfully navigating marketing and negotiations, and reaching a mutually beneficial agreement with your potential buyers, the final step to selling apartment buildings is closing the sale. This critical phase involves completing all the necessary paperwork, the transfer of sales proceeds, and officially transferring ownership of the property to the buyer.

Working closely with professionals, including real estate agents, escrow officers, and title companies, can help ensure a smooth and successful closing process.


By incorporating these steps and tips laid out in this guide on how to sell an apartment building, into your selling strategy, you can maximize the potential of selling your apartment building for top dollar and achieving the best possible outcome for an income-producing property.

Remember to stay informed about market trends, remain adaptable to changing conditions, and seek professional advice when needed. With careful planning, execution, and premier drone tour videos, you can navigate the real estate market successfully and sell that apartment building for top dollar.

Boost your online visibility and captivate potential buyers with Indoor Drone Tours. Our state-of-the-art drone video technology will uniquely showcase your apartment building to speed up your sales process.

Learn More About How Indoor Drone Tours Can Help Sell Your Apartment Building Faster!