Commercial Real Estate Marketing: Best Practices for 2024

As we move further into 2023, it’s important to make sure you’re utilizing the best practices for commercial real estate marketing. By following a few key tips on how to market your commercial real estate, you can make sure you’re ahead of the curve and on your way to achieving success in your business.

In this blog post, we will discuss the importance of commercial real estate marketing and how to implement a successful strategy so you can reach your objectives.

The Importance Of Commercial Real Estate Marketing

Marketing is important for any business, but it’s especially crucial in the real estate industry. By definition, marketing is the process of creating value for a company through the creation and distribution of products or services.

To succeed in real estate, you need to be able to market your commercial properties in a way that will appeal to your target audience and help you reach your objectives.

Some of the key benefits of marketing commercial real estate include:

  • Generating leads
  • Building brand awareness
  • Increasing visibility of properties
  • Attracting potential tenants or buyers

Take the time to develop a marketing plan that will help you achieve your goals and grow your business.

How To Market Commercial Real Estate



There are many different ways to market commercial real estate. Here are a few tips:

Define Your Objectives and Target Audience

With all strategies, it’s important to start with a solid foundation. Defining your objectives and target audience is the first step in developing a successful marketing plan.

Some things to consider when defining your objectives:

  • What are your goals?
  • When do you want to achieve these goals?
  • What KPIs will you track?
  • How are these objectives relevant to your overall brand vision or mission?
  • What type of properties do you specialize in?
  • What are your unique selling points?

Creating SMART goals (specific, measurable, attainable, relevant, and time-bound) will help you create a more effective marketing strategy.

Once you’ve determined your goals, you need to identify your target audience. This can be done by creating buyer or tenant profiles. Consider things like:

  • What type of businesses are you trying to attract?
  • What are their needs?
  • What is their budget?
  • What types of properties are they interested in?
  • What is the best way to reach them?

Developing a clear understanding of your target audience will help you create targeted marketing campaigns that are more likely to resonate with them and generate leads.

Develop a Marketing Plan

After you’ve determined your objectives and target audience, it’s time to start developing your marketing plan. There are many different elements to consider when creating a marketing plan for your commercial real estate business, but some of the most important include:

  • Your brand
  • Your budget
  • Your marketing mix (the combination of marketing channels you will use to reach your target audience)
  • Your messaging
  • Your call to action

When developing your brand, it’s important to consider how you want to be perceived by your target audience. What are your unique selling points? What is your mission or vision? Your brand should be reflected in all of your marketing materials, from your website to your social media posts.

It’s also important to consider your budget when developing your marketing plan. How much can you afford to spend on marketing? You need to allocate enough money to cover the costs of producing quality content, designing effective marketing materials, and paying for advertising.

Your marketing mix should be a combination of different marketing channels that you will use to reach your target audience. Some common marketing channels for commercial real estate businesses include:

  • Social media
  • Email marketing
  • Content marketing
  • Paid advertising
  • PR and thought leadership
  • Billboards
  • Radio, TV, or newspaper ads

You should also consider what type of messaging you want to use in your marketing campaigns. What are you trying to say? How do you want to say it? Your messaging should be consistent across all of your marketing materials.

Finally, every campaign should have a call to action. What do you want your target audience to do? Fill out a form? Visit your website? Call you? Make sure your call to action is clear and easy to follow.

Upgrade Your Website With SEO To Drive Conversions

Your website is one of your most important marketing tools. It’s often the first point of contact between you and your target audience, so it’s important to make sure that it’s up-to-date and reflects your brand.

One way to ensure that your website is working for you is to optimize it for search engines with SEO. SEO is the process of optimizing your website for certain keywords or phrases so that it appears higher on search engine results pages. This is important because it can help you drive traffic to your website and generate leads.

Some things you can do to optimize your website for SEO include:

  • Researching and using relevant keywords
  • Creating quality content
  • Improving your website’s speed and design
  • Building backlinks

Creating Seamless Video Tours With Indoor Drones

Video tours are a great way to give potential buyers or tenants a feel for a property without being there physically. They can also be a helpful tool for marketing properties that are located in hard-to-reach places or that are difficult to show in person.

One of the latest trends in video tours is using commercial virtual tours to create seamless, 360-degree views of a property. This allows potential buyers or tenants to see every detail of a property, from the floor plan to the finishes, without having to be there in person.

If you’re considering using commercial virtual tours in your marketing strategy, there are a few things to keep in mind:

  • Hire a professional videographer who specializes in real estate
  • Make sure the videos are high quality and edited well
  • Include a mix of exterior and interior shots
  • Focus on the property’s best features
  • Make sure the audio is clear

Here at Indoor Drone Tours, we specialize in creating high-quality, seamless video tours that are perfect for marketing commercial real estate properties. Contact us today to learn more about our services.

Segment and Build Targeted Email Campaigns

Email marketing revenue is predicted to reach 11 billion by the end of 2023. Therefore, it remains one of the most effective marketing channels for commercial real estate businesses to engage and convert their leads and customers.

One way to boost the effectiveness of your email marketing strategy is to segment your list and build targeted campaigns. Segmenting your list allows you to send more personalized and relevant messages to each group. This, in turn, can help you improve your open and click-through rates.

Some things you can do to segment your list include:

  • Demographics: Age, gender, location, etc.
  • Interests: Type of property they’re interested in, budget, etc.
  • Past behavior: Whether they’ve responded to your emails in the past, whether they’ve visited your website, etc.

Create a Google Business Page

A Google Business page is a great way to improve your visibility in search engine results pages. It’s also a great way to show potential customers or clients that you’re an authority in your industry.

To create a Google Business page, you’ll need to:

  • Create a Google account
  • Claim your business
  • Verify your business
  • Add your business information
  • Add photos and videos
  • Add your listings
  • Encourage reviews

Add Your Listings On Commercial Real Estate Portals

Adding your listings to popular commercial real estate portals is a great way to get more exposure for your properties. It’s also a great way to reach a wider audience of potential buyers or tenants.

Some of the most popular commercial real estate portals include LoopNet and CoStar

Commercial Real Estate Video Tour Is The New Trend For 2023

Marketing your commercial real estate can be a challenge, but there are several things you can do to make it easier. By using the best practices for 2023, you can make sure you’re ahead of the curve and that your properties get the exposure they deserve.

Indoor Drone Tours specializes in helping commercial real estate businesses market their properties with professional commercial video tours. With expert video editing and successful video marketing strategies, we are here to help your business soar to new heights.

Contact Us TODAY!