Apartment marketing has come a long way in the last few years. With the rise of social media and technology, there are now more ways than ever to reach potential renters. However, due to the competitive nature of the industry, it can be difficult to stand out from the crowd.

To reach, capture and engage your target audience, you need to be using the latest commercial real estate marketing trends and technologies. One way to set your complex apart is by utilizing the newest and most effective marketing tools available such as indoor drone videos or virtual drone tours.

At this moment, you’re already taking the commendable first step to learning more about the best apartment marketing ideas. And for that, we applaud you! Keep reading to learn more about why apartment virtual tours are so important and how they can help increase your leasing traffic.

What Is An Apartment Virtual Tour?

An apartment virtual tour is a video or an online three-dimensional (VR) simulation of an apartment complex that allows potential renters to view and explore the property from the comfort of their own homes.

Many people will confuse virtual tours with videos, but they differ greatly.  A video is a pre-recorded walkthrough of an apartment complex that does not allow for interactivity. A virtual tour, on the other hand, gives viewers a realistic and immersive experience that simulates being at the property.

Why Are Apartment Virtual Tours So Important?

There are several reasons why apartment virtual tours have become so popular in recent years.

Create An Engaging Brand Experience and Story

The first reason is that potential renters are no longer just looking for a place to live, they want an experience. And what better way to give them an experience than by letting them explore your property through a virtual tour?

By utilizing a virtual tour, you are not only giving potential renters a realistic view of your property, but you are also creating an engaging brand story and experience that will leave a lasting impression.

Save Time and Effort

With an apartment virtual tour, potential renters can take an immersive, self-guided tour of the complex at their own pace and on their own time. This is a huge benefit for those who are busy with work or other commitments during traditional leasing hours as they don’t have to be there physically.

Aid Decision-Making Process

Another great benefit of an apartment virtual tour is that it allows potential renters to view the property multiple times before making a decision. They can also share the tour with friends and family to get their opinion, which can help make the final decision-making process easier.

Boost SEO Rankings

Finally, virtual tours are a great way to increase your SEO (search engine optimization). By including keywords in your virtual tour description and tagging your location, you can make it easier for potential renters to find you when they are searching online.

How Working With Indoor Drone Tours Can Increase Your Leasing Traffic

Now that you know the many benefits of apartment virtual tours, let’s take a look at how working with indoor drone video tours can help increase your leasing traffic.

Offer Multiple Apartment Viewing Options

By offering both virtual tours and traditional in-person tours, you are giving potential renters the flexibility to choose what works best for them. This not only makes the leasing process more convenient but also helps to increase traffic as more people will be interested in touring your luxury apartment.

For virtual drone tours, the potential renter interacts with a self-guided, three-dimensional simulation of your apartment complex. This allows them to explore the property at their own pace and on their own time.

One of our services includes creating a breathtaking experience that you can offer to all of your potential renters. Simply including an indoor drone video on your apartment website will give you a competitive edge and allow you to attract more potential renters. Not only will you be able to provide a unique and immersive experience for potential renters, but you will also be able to increase your SEO rankings.

Video Content Drives More Traffic 

When it comes to apartment digital marketing, video is one of the most powerful tools that you have at your disposal. Studies have shown that including video on a landing page can increase conversion rates by 80%. Furthermore, you can see the might of video content on popular platforms such as youtube and TikTok.

This is because people are visual learners and prefer to consume video content over other forms such as text or images. By offering virtual tours, you are giving potential renters the ability to see your property in a way that is most convenient for them. This will not only help you attract more potential renters but also increase your SEO rankings.

Bird’s Eye View of Your Community 

It’s common knowledge in property management and real estate that the price and value of a property are determined not only by the number of units and the quality of construction but also by the location.

An aerial drone video gives potential renters an aerial view of your property and its community. It allows them to see things that they would not be able to see from the ground.

By offering potential renters a bird’s eye view of your community, you are giving them a comprehensive view of your property, its surrounding area, and its amenities such as the neighborhood swimming pool, cafes, restaurants, and key landmarks.

Unique Video Content For Google My Business Listings

One of the best ways to increase your SEO rankings is by creating unique video content for your Google My Business listing. When potential renters search for apartments in your area, your listing will appear with a video thumbnail.

By having a video on your GMB listing, you are increasing the chances of potential renters clicking on your listing and visiting your website.

Furthermore, you can take advantage of Google’s “See Inside” feature to give potential renters a 360-degree view of your property. This is a great way to give potential renters an immersive experience and increase your chances of getting their business.

How Working With Indoor Drone Tours Can Increase Your Leasing Traffic 

By following these apartment marketing ideas, you are sure to see an increase in your leasing traffic. Frankly, you mustn’t get left behind. Instead, you should elevate your marketing efforts with the latest apartment marketing ideas so you can stay ahead of the curve.

People have a general pull towards immersive video content such as virtual drone tours.  It allows them to see things from a new perspective and get a feel for the property before they even step foot inside.

If you’re eager to take advantage of this and boost your luxury apartment marketing to the next level, then work with us.

At Indoor Drone Tours, we specialize in creating high-quality indoor drone tours that will help you increase your leasing traffic.

We understand that the key to success in apartment digital marketing is to always be one step ahead of the competition. That’s why we use the latest drone technology to help our countless clients create unique and immersive video content to grow their apartment complex business. 

Ready to take flight? Book a consultation today!