5 Ways Hotel Video Can Book More Weddings in 2024
It’s no secret that wedding spending is on the rise. Due to the pandemic, there was a drop in the number of weddings, but it’s quickly rebounding to normalcy, with the average wedding cost being $28,000 in 2021. And that number is only going to continue to grow in the years to come. If you’re a hotelier looking for ways to maximize your hotel’s wedding bookings, then look no further than hotel video.
As we know, when it comes to marketing your hotel, video is king. And we’re not just talking about commercials or promotional videos. We’re talking about hotel virtual tour videos and lifestyle videos. These types of videos are some of the most effective tools in your marketing arsenal, and they can help you book more weddings in 2022.
What is Hotel Video?
Hotel videos can come in many different forms, but the two most popular types are virtual tour videos and lifestyle videos.
Virtual Tour Videos
Virtual tour videos give potential guests a 360-degree view of your hotel’s facilities, from the lobby to the guest rooms to the banquet halls. They’re an excellent way to give potential guests a feel for your hotel before they even step foot inside. By capturing every breathtaking feature of your hotel, you can easily engage, captivate and entice your target audience into booking with you.
Lifestyle Videos
Lifestyle videos, on the other hand, focus on showcasing the guest experience creatively. They reveal the essence of your hotel and what it’s like to stay there. These types of videos are incredibly powerful because they show potential guests what it would be like to book a stay at your hotel. From brand storytelling to highlighting the unique features and amenities of your hotel, you can set the vibe for the hotel in a matter of minutes. And when done right, they can be the deciding factor in whether or not someone books with you.
Why is Hotel Video So Important in the Industry Today?
If you’re not using hotel video to market your property, then you’re behind the times. In today’s world, people are consuming more video content than ever before, with 54% of consumers wishing to consume video content from brands. And when it comes to deciding where to stay, potential guests are more likely to watch a video about your hotel than to read text on your website.
Video is the most effective way to show off your hotel and what it has to offer. Not only that, but it’s also an excellent way to build trust with potential guests. When people can see your hotel for themselves, they’re more likely to trust your brand and book with you.
There are several reasons why hotel video is so important in the industry today, but these are just a few of the most important ones.
Hotel videos are an excellent way to:
Show Off Your Hotel In All Its Glory
With the help of virtual tour videos, wedding event planners can now see your property without ever having to step foot inside. By giving them a view of your hotel, you can show off every aspect of your property, from the guest rooms to the banquet halls. This will give them the benefit of visualizing their client’s event in your space without the hassle of being there in person.
Attract Large Companies and Organizations
Virtual tour videos are not only great for event planners, but they’re also excellent for attracting large companies and organizations to your hotel. When these types of groups are looking for a place to hold their next conference event, they want to be able to see the space before they decide, and without the hassle. With a virtual tour video, they can do just that. Now, you can easily draw in million-dollar businesses that are looking for an effective way to see your property without having to travel.
Showcase Your Unique Selling Points
What sets your hotel apart from the rest? Whether it’s your prime location, world-class service, or luxurious amenities, there’s something that makes your hotel unique. And what better way to showcase your unique selling points than with a lifestyle video?
Get Back Into The Swing Of Things
Now that society is recovering from the pandemic, the number of wedding events will be heating up. And as the demand for event space increases, so will the competition. Now is the time to start marketing your hotel and its unique features so you can stay ahead of the curve. By using hotel video, you can easily set yourself apart from the competition and attract more business and achieve your goals.
5 Ways Hotel Video Can Book Your Hotel More Weddings in 2022
If you’re looking for ways to book more weddings in 2022, then you need to start using hotel video. Hotel video is an excellent way to show off your property and attract potential guests. Here are five ways that hotel video marketing can help you book more weddings in 2022:
Bring Your Wedding Venue To Life With Unique Video Content
To stand out from the competition, you need to create unique and compelling video content that will grab attention. You can do this by showcasing your wedding venue in all its glory. Use virtual tour videos to give potential clients a 360-degree view of your property.
Share Hotel Video Content Through Social Media
Social media is a great way to reach potential guests and market your hotel. When you share video content on social media, you’re more likely to get noticed by people who are planning their wedding. Use hashtags, post creative visuals, and run ads that target engaged couples in your area. Plus with social media advertising and retargeting features, you can make sure that your video is seen by people who are most likely to book with you.
Showcase Individual Spaces In Your Hotel
When potential clients are looking at your hotel, they want to be able to see the individual spaces that you have to offer. With the help of technology such as drones, you can fly through each unique space to give your potential guests a feel for the layout and design of your hotel. You can also use this type of video to highlight any special features that you have to offer, such as an outdoor pool or a ballroom with stunning views.
To get you inspired on what can be done in your space, you can check out our previous work with hotels and how we transformed other influential hotels.
Add Interactivity To Your Hotel Virtual Tour
Make your hotel virtual tour even more captivating by adding interactive features. This will allow potential guests to explore your space at their own pace and get a better feel for what your hotel has to offer. You can add interactive elements such as engaging text and overlay. Indoor Drone Tours also offers insightful quantitative metrics for views and clicks.
Hire A Professional Hotel Video Expert
By incorporating these five ideas into your video strategy, you’re sure to see an increase in bookings for your hotel. If you’re not using hotel video, now is the time to start. To make the most out of hotel videos, it’s important to hire a professional who can help you bring your vision to life.
At Indoor Drone Tours, we specialize in creating high-quality indoor drone videos for hotels, which is reflected in our 100+ 5-star reviews. We offer a full-service production that comprises photo, video, indoor/outdoor drones plus unique and creative concepts to stand out from your competitors.
We work with hotels across the country and have a team of experienced professionals who can help you create a video that’s perfect for your property. Contact us today to learn more about our services and how can showcase your hotel in all its glory.