Drone tours are transforming the way properties are marketed, especially in the commercial real estate and multi-family housing sectors. With high-quality visuals and aerial perspectives, drone tours provide potential clients with an immersive experience. Understanding what areas should drone tours show is essential for maximizing their effectiveness. This article delves into key locations that can enhance the appeal of your property.

Key Areas for Drone Tours

Drone tours should provide a comprehensive view of your property, highlighting both the internal and external areas that make it unique. Here’s a breakdown of areas to focus on:

1. Exterior Views

Entrances and Facades

Capture the stunning entrance and facade of the building. Aerial shots of the property’s exterior create a strong first impression, showcasing architectural details that may be missed from ground level.

Surrounding Environment

Showcase the surroundings of the property. Drone footage can highlight proximity to parks, schools, and urban amenities, giving potential clients a sense of the community atmosphere.

2. Common Spaces

Interior Amenities

Highlight common areas such as lounges, gyms, and community rooms. A full interior drone video provides a comprehensive visualization of these amenities, allowing potential tenants to imagine their daily life in the space.

Outdoor Amenities

If your property includes rooftop terraces, pools, or gardens, these should be featured prominently. Drone shots can capture the breathtaking views and the appeal of outdoor social spaces.

3. Unit Previews

Models and Show Units

Showcasing model apartments effectively can drive interest in leasing. Drone tours can include footage of available units, offering a unique perspective that sets your property apart. For more innovative approaches, consider utilizing drone promotions for apartment pre-leasing to attract prospective tenants early.

Show Empty Units

Using drones to show empty units can revolutionize the way these spaces are marketed. Highlighting vacant properties through engaging aerial footage ensures potential tenants can envision themselves in that space, even before it’s furnished.

4. Property Maintenance and Landscaping

Landscaping Highlights

Show off the property’s landscaping, gardens, and outdoor spaces to emphasize the maintenance quality. A scenic overview can reflect on the care and attention given to the exterior appeal.

Maintenance Access Points

Highlight essential maintenance areas discreetly, such as service entrances and maintenance yards, to exhibit the property’s efficiency without detracting from its aesthetic appeal.

Benefits of Showing These Areas

By focusing on these key areas during your drone tour, you’re likely to achieve several benefits:

• Increased Engagement: High-quality aerial videos keep viewers engaged longer, allowing them to connect more deeply with the property.
• Differentiation: Unique promotional materials make your listing stand out, especially on platforms like CoStar or Crexi, where competition is fierce.
• Enhanced Presentations: A well-produced drone tour can complement property presentations, increasing the professionalism of your marketing materials.

Best Practices for Drone Tours

Here are some best practices to consider when planning your drone tour:

1. Plan Your Shots: Create a shot list that includes all the areas you want to showcase. This ensures you don’t miss any critical elements during filming.

2. Optimal Time for Filming: Schedule your drone video shoot during optimal lighting conditions, such as golden hour, to capture the property at its most appealing.

3. Narrative Approach: Use a storytelling approach, guiding viewers through the drone tour. This can include voiceovers or on-screen text that provides context to the visuals.

4. Highlight Key Features: Make sure to spotlight features that are attractive to potential tenants, such as energy-efficient appliances, luxurious finishes, or community-oriented amenities.

Frequently Asked Questions

What areas should I prioritize in a drone video?
Focus on key internal and external areas that highlight the property’s strengths, including entrances, common spaces, and landscaped surroundings.

How can drone tours enhance property marketing?
Aerial tours create a visually compelling representation of your property, setting it apart from traditional listings and attracting more inquiries.

Are drone tours cost-effective?
Absolutely. Drone videos often require fewer crew members compared to large video productions, providing a premium marketing asset at a lower cost.

Can drone tours replace virtual tours?
Drone tours serve as a superior alternative to virtual tours, offering real-time, high-quality visuals that allow potential tenants to fully experience the property.

By focusing on the right areas during your drone tour, you can significantly enhance the marketing appeal of your property. With the ability to create stunning visual narratives, drone tours stand out as an indispensable tool in today’s competitive market. Embrace this technology for your marketing strategy and elevate your property’s visibility and attractiveness.