Virtual Tour Benefits for Retail
Are virtual tours worth it? That is the question that many retailers are asking themselves when they’re deciding whether or not to invest in a virtual tour. The answer is a resounding yes! Here are seven benefits of virtual tours for retailers that you can’t afford to miss.
7 Benefits of Virtual Tours For Retailers
1. Increase online visibility for your business
Adding a virtual tour to your website can help you increase brand awareness. If potential customers are able to visit the inside of your retail store, they are more likely to remember it. This helps your business because people who shop at places that offer virtual tours tend to visit again and spend more money. Plus, your potential customers can see the products that you offer making it easier for them to decide on purchasing.
2. Create an experience for customers
When people are shopping online, they’re not just looking at photos and reading about the features of your products, they are looking for an experience. And virtual tours can help retailers create that experience. Virtual tours give customers the feel of being inside your store without having to actually go there. This benefits retailers by keeping customers engaged and building brand loyalty. Plus, it helps them make a decision to plan a trip to your retail store.
3. Increase search engine rankings
Just like photos, Google wants people to use virtual tours because it benefits their customers. As Google continues to redesign its search engine algorithm, virtual tours are included for image results which helps the customer because they can get a better idea of what the store looks like. This is a massive advantage because they will help them get more traffic from Google searches and allow you to gain a higher ranking on search engine results.
4. Visible on Google Maps
Image results are not the only benefit of virtual tours for retailers. Having an image on Google Maps also helps you because it will be visible to potential customers who are looking for retail stores in their area. If you have a virtual tour of your store on Google Maps, that’ll help you increase their visibility and drive more traffic to your location or even website.
5. Create better content for social media platforms
With a virtual tour, retailers have the ability to provide their customers with quality pictures and video content. Having this advantage can help create better social media content to share with their customers. Plus, it gives your customers a visual representation of what you have to offer and they can experience what it’s like to shop at your retail store.
6. Increase sales conversion rate
Do you want to sell more products? When people visit a retail store, they want to know what they have and how it helps them. A virtual tour benefits retailers by showcasing their store and products which can boost sales conversion rates. In fact, a study has shown that offering an engaging digital brand experience can positively impact consumers’ intentions to visit a store, leading to an increased rate of conversions.
7. Be an industry leader
In the retail industry, being an early adopter helps retailers because it allows them to have a competitive advantage. Retailers who are leaders in their industry are the first to offer virtual tours, which benefits their business by allowing them to be the first ones that people think of when they are shopping online or even planning a trip to your store. This supports building brand awareness and increasing their site traffic which helps the customer make a decision to visit.
So, are virtual tours worth it?
Virtual tours are a great investment because they help your business stand out from the competition and increase website traffic by ranking higher on online search engines.
They allow you to show off your products in the best light possible, while also highlighting the best features that might not be immediately obvious to potential customers.
Overall, virtual tours are a great marketing tool because they can help you showcase your business, and products in a way that supports your customers and ultimately leads to more sales.
If you’re looking to reap the huge benefits of virtual tours for your retail store, then contact us today! We’ll help you create professional and engaging virtual tours to help your business stand out and grow.