In the competitive landscape of commercial leasing, utilizing high-quality video content has become essential. A well-structured onboarding checklist for leasing video shoots can streamline the process, ensuring that you capture the most impactful visuals for your properties. This guide details the key elements to consider during this phase, enhancing your marketing strategy and showcasing your listings effectively.

Understanding the Onboarding Process

Onboarding for leasing video shoots serves as the foundation for successful video productions. It involves gathering vital information, aligning expectations, and preparing for the actual filming. By implementing a thorough onboarding checklist, you set the stage for a seamless project that meets both your needs and the expectations of prospective tenants.

Benefits of a Well-Structured Onboarding Checklist

• Efficiency: Save time by having a clear plan in place.
• Consistency: Ensure that all video shoots align with your brand’s aesthetic and messaging.
• Quality Control: Reduce the number of revisions needed by having a solid initial framework.
• Clear Communication: Foster better collaboration between leasing teams, videographers, and clients.

Essential Items for Your Onboarding Checklist

To maximize the impact of your leasing videos, incorporate the following elements in your checklist:

1. Define Your Goals

• Identify Target Audience: Understand who you want to attract with your video.
• Decide on Video Type: Choose between promotional videos, leasing experience videos, or other styles based on your audience’s preferences.

2. Select Properties to Showcase

• Criteria for Selection: Choose properties that stand out in terms of amenities, location, and market demand.
• Highlight Unique Features: Identify key attributes that require special attention during the shoot.

3. Gather Necessary Information

• Property Details: Compile information about the properties, including floor plans, square footage, and rental rates.
• Visual and Branding Guidelines: Establish any specific branding elements to be included (logos, color schemes).

4. Schedule Site Visits

• Plan Timing: Determine optimal times for shooting to capture the best lighting and avoid disturbances.
• Coordinate with Leasing Team: Ensure that your leasing team is available for any necessary insights or approvals during the shoot.

5. Technical Preparations

• Equipment Check: Confirm that the necessary videography equipment, including drones and camera gear, is available and functioning.
• Crew Briefing: Give a thorough rundown to the crew regarding the day’s objectives, the specific shots needed, and the overall vision.

Evaluating Post-Shoot Requirements

Once the shoot is completed, assessing the output is crucial for optimizing future projects. Here’s a quick guide to post-production evaluations:

1. Review Footage

• Quality Check: Ensure the footage meets your quality standards, focusing on lighting, angles, and sound.
• Select Key Moments: Identify scenes that best represent the property and resonate with your target audience.

2. Feedback Loop

• Collect Team Feedback: Discuss with leasing teams regarding their thoughts on the footage and how well it achieved its goals.
• Adjust Future Plans: Use this feedback to upgrade your onboarding checklist and filming processes for future projects.

3. Implement Video in Marketing Strategy

• Use Across Platforms: Distribute the final video on various platforms such as CoStar or Crexi to maximize exposure.
• Embedded within Property Listings: Incorporate videos into listings to provide a comprehensive view that stands out.

Frequently Asked Questions

What Should Be Included in an Onboarding Checklist for Leasing Video Shoots?

An effective onboarding checklist should include goal definitions, property selections, necessary information, schedule planning, equipment readiness, and crew coordination.

How Can a Strong Onboarding Checklist Improve Video Quality?

A well-thought-out checklist enhances communication, ensures that all necessary elements are captured, and streamlines the process, leading to higher quality outcomes.

Where Can I Use My Leasing Experience Video?

Your leasing experience video can be shared on commercial real estate platforms, in digital listings, or used in targeted marketing campaigns to enhance visibility.

Conclusion

An onboarding checklist for leasing video shoots is your roadmap to success in creating compelling visual content that captivates audiences and enhances your marketing efforts. By following this structured approach, you can ensure that every aspect of the video shoot is meticulously planned and executed, leading to impressive results that help fill vacancies and attract prospective tenants.

For more detailed insights on streamlining your video production process, consider exploring our guide on onboarding a drone company, or enhance your marketing approach with our leasing team training resources. Additionally, learn how to effectively storyboard a drone leasing video or create a captivating leasing experience video that makes an impact. Finally, discover how our drone capture for leasing needs can elevate your property marketing collateral beyond traditional methods.